A new spirit across sectors: Constructing a common justification for corporate volunteering

Corporate volunteering is an activity located at the intersection of the corporate and nonprofit spheres. Its coordination and implementation create interesting encounters between professionals from both sectors. This article adopts a pragmatic sociological approach to analysing the discursive processes that nurture or hinder these encounters and the corporate volunteering activities they aim to produce. It brings to the fore the nonprofit perspective by analysing 39 semi-structured interviews with Dutch and Belgian nonprofit professionals who were engaged in corporate volunteering coordination. The study shows that a flexible and project-oriented justification regime, which is mainly promoted by nonprofits that match companies with other nonprofits, creates a common discursive terrain that nurtures cross-sectoral collaboration. Other justification regimes, particularly the civic one, are increasingly marginalised, as they are perceived as hindering collaboration rather than enabling it. Thus the proliferation of corporate volunteering, and the dominance of the project-oriented justification that is intertwined with it, together challenge classical identifications of the nonprofit sector with civic action

The use of referential expressions in structuring discourse

Referential expressions that refer to entities that occur in a text differ in lexical specificity. It is claimed that if these anaphoric expressions are more specific than necessary for their identificational function, they not only relate the current information to the intended referent, but also contribute to the expression of the thematic structure of the discourse and to the comprehension of the thematic structure. In two controlled production experiments, it is demonstrated that thematic shifts are produced when one has to make use of such an overspecified expression, and that overspecified referential expressions are produced when one has to formulate a thematic shift. In two comprehension experiments, using a probe recognition technique, it is shown that an overspecified referential expression decreases the availability of information contained in a sentence that precedes the overspecification. This finding is interpreted in terms of the thematic structuring function of referential expressions in the understanding of discourse

Monitorial citizens or civic omnivores? Repertoires of civic participation among university students

In present-day societies, the extent to which young people still participate in civic life is an important matter of concern. The claim of a generational "decline" in civic engagement has been contested, and interchanged with the notion of a "replacement" of traditional engagement by new types of participation, and the emergence of the "monitorial citizen" who participates in more individualized ways. Concurrently, this study explored the assumption of a "pluralization" of involvement, advancing a new concept: the "civic omnivore," characterized by an expanded civic repertoire. Drawing data from a sample of 1,493 Belgian and Dutch university students, we identify five repertoires of participation such as, disengaged students, classical volunteers, humanitarian citizens, monitorial citizens, and civic omnivores. Our findings support the pluralization thesis, by showing that young citizens are not exclusively engaged in new monitorial ways, yet also expand their civic repertoire by combining traditional and new forms in more complex ways

Social and cultural origins of motivations to volunteer a comparison of university students in six countries

Although participation in volunteering and motivations to volunteer (MTV) have received substantial attention on the national level, particularly in the US, few studies have compared and explained these issues across cultural and political contexts. This study compares how two theoretical perspectives, social origins theory and signalling theory, explain variations in MTV across different countries. The study analyses responses from a sample of 5794 students from six countries representing distinct institutional contexts. The findings provide strong support for signalling theory but less so for social origins theory. The article concludes that volunteering is a personal decision and thus is influenced more at the individual level but is also impacted to some degree by macro-level societal forces

A cross-national examination of motivation to volunteer: religious context, national value patterns, and nonprofit regimes

Although motivation to volunteer (MTV) is one of the most frequently researched topics in the field of volunteering research, few studies have compared and explained MTV cross-nationally. Using data from the 1990 World Values Surveys, this study examines if and how specific societal characteristics are asso-ciated with self-reported motivations to volunteer, focusing on national religious context, dominant value patterns, and institutional variations in terms of welfare state regimes and characteristics of the nonprofit sector. Across all countries stud-ied, people who volunteered expressed both altruistic and self-oriented motiva-tions, but we observed important cross-national variations in the emphasis put on both motivational dimensions. Besides the influence of individual-level character-istics, we found partial evidence for a contextual understanding of motivation to volunteer. With respect to religion, we expected a beneficial relationship with al-truistic motivations. While such a positive relationship was found at the individual level, the evidence for a religious national context was ambiguous: on the one hand, no relationship was found between extensive religious networks and support for altruistic motivations; on the other, strong religious beliefs among the general population were negatively associated with both altruistic and self-interested MTV. The prevalence of a post-material value pattern did not represent a threat to feelings of altruism, and produced mixed findings concerning self-interested MTV. Finally, welfare states with lower social spending, a large nonprofit sector with little revenue from government, and an active citizenry, in terms of a high rate of volunteering, stimulated the expression of altruistic motivations

Attracting volunteers in highly multicultural societies: a marketing challenge

Volunteer managers face a typical marketing problem: how to identify the right consumers (in this case, volunteers), attract them, and keep them loyal. In multicultural societies this challenge is amplified because of the different groups originating from countries that can vary significantly in terms of the extent of volunteering and reasons for being involved. The consequence of this heterogeneity is limited success of generic marketing campaigns. Using the theory of planned behavior, we investigate differences between Australian residents from different cultural backgrounds in their volunteering behavior. Groups differed in attitude, social norm, and perceived behavioral control, suggesting the need for customized marketing strategies. Theoretically, results provide evidence that volunteers in multicultural societies cannot be viewed as one homogeneous mass. Practically, results offer insight into the factors influencing the behavior of each cultural group, and can inform customized campaigns to tap into the large base of volunteers from different backgrounds